Search engine optimization (SEO) enhances user experience by providing your target audience with relevant information, easy to navigate web pages, and related photos or videos to support the text. Additionally, SEO drives sales as it invariably leads to more clicks, more leads, and higher conversion rates. Here are a few SEO services you can incorporate into your marketing strategy to generate more leads and increase your conversion rates.
1. Pay-Per-Click (PPC)
Pay-Per-Click (PPC) marketing involves placing external links and ads in strategic places online to point users to your website domain. Your business pays a fee each time a user clicks on the inbound link or backlink. PPC also helps you raise brand awareness and convert leads into more sales.
However, starting a PPC campaign requires extensive keyword research and optimization, ad copy design, and creating an impressive landing page. Thanks to innovative technologies, several PPC tools can assist you in running a successful campaign.
Better still, you can contact a digital marketing company to handle your PPC campaign for you.
Link Graph is an ideal choice that comes to mind, having built over 50,000 links and a content turnover rate of 1000+ original content per month. The company also provides other digital marketing services, including link building, content strategy, social media advertising, white label SEO, white label link building, UI/UX design, and PPC management. By signing up with them, you have unlimited access to their proprietary tools and software which will help your website rank higher on Google search and gain a competitive edge.
LinkGraph also uses a search algorithm and analytics to update and optimize their digital marketing strategy. This strategy is reputed to have transformed many websites into conversion machines. Additionally, LinkGraph works closely with you to design a custom, industry-specific campaign to achieve your growth and revenue goals.
2. Keyword Research
Keyword research is a standard practice in the practice of SEO. It involves researching search terms that users input into search engines when looking for general information, products, or services. Keyword research also involves critical thinking and the use of keyword research tools. Once thoroughly researched, the words are then incorporated into web pages to achieve higher rankings in search engines.
However, marketers will need to ensure that the generated keywords are relevant to the website’s content. In a bid to improve a site’s rankings, some people engage in keyword stuffing. This technique involves loading keywords into a web page’s visible content, meta tags, or backlink anchor text. The downside to keyword stuffing is that major search engines may penalize or ban your website. Remember, search engines have internal quality systems that check the relevance of a keyword to a website.
3. Content Creation
Contrary to popular belief, content creation and SEO processes are intertwined. SEO demands content — keywords, and articles. So, content creation fulfills search engine optimization demands. Moreover, content marketing entails the practical application of SEO keywords into content creation to rank high on search engines.
Additionally, SEO techniques are used by content marketers to ensure the successful implementation of a content marketing campaign. When creating a web page, a professional marketer will ensure the content is unique, comprehensive, exciting, and high-quality. This is all in a bid to attract traffic to the website.
4. Webpage Optimization
When you optimize your blog posts, you’re increasing your website’s visibility to users who enter relevant keywords associated with your content on search engines. Chartering SEO tactics will direct a broader audience to your site. Some of these techniques include inserting relevant keywords in your blog post, avoiding using similar topic tags, optimizing the anchor text of links, and using URL structures to assist your visitors.