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The Only Factor: The key to high-performing webpages

When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.

In this Quick Win Clinic episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink, a content marketing agency for agricultural companies. The page does a good job of answering two of the questions, but it fails to answer the most critical one — why should I be here? In other words, why should I consider you over anyone else? This is called the “Only” Factor.

Watch the video to learn how to avoid this pitfall and get the highest response rate.

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