Home / The Latest New In Home-Based Business / The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

Share

After testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization.

We call it the Conversion Sequence Heuristic.

While it looks complicated, it’s simply a way of looking at a sales path and going through elements of the customer’s experience of a particular page or process.

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Heuristic to show how easy it is to think about conversion in a sales path using the tool.

You might also like:

Download the free 30 Minute Marketer: Value Proposition

Participate in a MECLABS Institute research project and drive conversion increases

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

Click Here For Original Source Of The Article

Ads by WOW TRK

Check Also

How to Quit Your Job and Build an Online Business

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action ...more

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

      

css.php