Home / The Latest New In Home-Based Business / The Danger of Using Grammatically Incomplete Headlines

The Danger of Using Grammatically Incomplete Headlines

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.

In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin provides headline writing and testing advice using WGBH Public Broadcasting’s as an example.

Click Here For Original Source Of The Article

Ads by WOW TRK

Check Also

Black Friday Blogging Deals – Believe the Hype!

The post Black Friday Blogging Deals – Believe the Hype! appeared first on ProBlogger.

We always caution ProBlogger readers not to buy something unless you need it, no matter the deal. BUT.... Right now is a great time to minimize the costs of your blogging by taking advantage of the incredible bargains available on the essential services you require to run your blog.  The momentum that has ...more

The post Black Friday Blogging Deals – Believe the Hype! appeared first on ProBlogger.

      

css.php