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The Danger of Using Grammatically Incomplete Headlines

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.

In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin provides headline writing and testing advice using WGBH Public Broadcasting’s as an example.

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The post How to Write Great Blog Post Titles appeared first on ProBlogger.

This post is based on Episode 156 of the ProBlogger podcast. The title of your blog post can completely change its destiny. People often decide whether to read your post – and ultimately take action – based on the title alone. It may also determine whether or not they share your ...more

The post How to Write Great Blog Post Titles appeared first on ProBlogger.

      

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