Most home businesses will need to rely heavily on the internet to reach out to their target audience and function effectively. Having an informative website that advertises all the services you can offer is essential for almost every home business, and using email marketing correctly is a low-cost way to create a brand identity and raise awareness of what you can provide for your customers. A recent government report found that 54 percent of small businesses use email marketing as a way to bolster their trade. So, it could be beneficial for your home business to consider email marketing to improve your chances of catching sales.
Don’t break the bank
One of the most attractive elements of email marketing software to a home business is its low cost compared to mainstream marketing channels. The specialist software that automated email marketing offers can track and evaluate customer email uptake and make sure it is targeted to exactly the right people.
Target your customer
This ability to target exactly the right customer base is vital to a home business. Email marketing is one of the only channels that customers actively opt in to receive, so the best email marketing software can allow for much higher conversion rates as your business only targets those contacts that have already expressed an interest in your brand, product or services. Sending blanket email campaigns is only likely to annoy potential customers and damage the brand image you are trying to convey.
Take advantage of further leads
Email marketing software can be a fantastic way of taking advantage of any potential impulse buying with its ability to send customers targeted offers including embedded links straight to the checkout page, driving sales much more efficiently than other channels. Re-order options can also be considered when choosing email marketing software so that you can nudge customers into buying your product again at a timely point after a first sale. The additional capacity to be able to track open, click-through and conversion rates mean it is simple to evaluate how a campaign can be improved.
Creating the right look
Specialist email marketing packages can help you to create the right look for your email campaigns, blending them with the mood of your business’ website and your products or services without the need for specialist publishing expertise. And, the results of an email marketing campaign, such as a sale offer conveying a sense of urgency to the customer to take action, can be seen within minutes. Bigger businesses that shell out for large-scale print or broadcast advertising campaigns would have to wait weeks to see sales results such as these.
Tangible investment returns
The bottom-line when considering email marketing software for your home business is the return on investment that it can bring, and the channel still ranks as one of the best to reap financial rewards with an estimated $38 return for every $1 spent.