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Making Money from Opinion Surveys: How Does It Work?

As technology and online interactivity develops, so do the opportunities to earn money online. One of the easiest ways to make money online is by answering opinion surveys on various websites. Many companies are paying to hear the opinions of their consumers through online surveys. You, too, can join in and earn by airing out your feedback through online surveys. Of course, the initial questions in your mind will be on how to join or how it works, right? So, here’s a quick guide on making money from opinion surveys:

1. Rationale for Paid Surveys

Many companies value customer feedback, and they can get this through surveys. With that, many companies invest with third-party analysts or consultants to do market research through surveys. These surveys will then serve as a benchmark for companies to pivot their marketing efforts or business model. In turn, your responses will be analyzed and used by companies to make informed decisions on their products, prices, services, promotions, and such.

2. Look for Online Paid Survey Sites

First, you need to do some research and look for a legitimate website that pays consumers to answer surveys online. When you start searching online, you’ll come across many online paid survey websites. Before taking the next steps, subject the website to due diligence by researching about its reputation and reviews online.

Beware that there are many websites out there that aren’t legitimate, so don’t fall into that trap by confirming the legitimacy of the website before committing to it. With enough research, you should be able to find reliable survey sites, such as PrizeRebel, so make sure you do your due diligence.

3. Sign Up and Create a Profile

Once you’ve narrowed down legitimate online paid survey websites, you can now proceed to signing up and creating a profile. When you sign up, you’ll need to complete your profile with demographics and personal information about yourself.

The personal information you provide on demographics and interests will serve as a guide for companies to see if you fit the profile for their surveys. Make money with paid surveys by completing your profile as thoroughly as possible. The more information you provide, the better chances you have in receiving surveys since these surveys are targeted towards a specific demographic.


4. Answer Profile Surveys

Before you can get paid to answers surveys, you need to complete several surveys about yourself first. This is usually what they call profile surveys, which are sets of surveys that get a detailed picture of who you are. There’ll be a set of surveys regarding your demographics. Then, another set for your interests, income class, consumer behavior, travel, and such. These are the basic profile surveys most commonly found in online paid survey websites.

When you start answering these profile surveys, you’ll notice that it gets very detailed. The reason for this is for the survey companies to be able to target the right surveys to the specific audiences. Each survey usually needs a particular kind of demographic and interests.

5. Take Surveys

After completing all profile surveys, wait for notifications if you’ve qualified for a paid survey. For some online paid survey sites, they email you if you’re qualified for one. On the other hand, for some websites, there are no notifications and you need to check the websites if you’ve qualified for one regularly.

Once you’ve qualified for a survey, be as thorough and specific as you can be with regards to your answers. The more accurate your answers are, the better for the company. Also, if the website flags your answers as spam or invalid, you won’t get paid for that particular survey. So, you need to pay attention to your answers and don’t just put any response. Think about it carefully.

6. Earn Money or Rewards

After you’ve answered surveys, this will be incentivized by money or points, which can be converted to cash or other kinds of rewards. Usually, you need to reach a certain minimum amount before you can cash out. Make sure to read the instructions on how to cash out and follow them to be able to earn from the surveys that you’ve answered. Typically, these survey websites pay out your earnings through PayPal.


Customer feedback is one of the things that companies rely on. That’s why they’re willing to pay to learn about how their consumers work, and they usually hire a third-party to run these surveys. Now, you know a little bit more about how making money from opinion surveys online work. Just make sure that a website is legitimate if you’re thinking of signing up.

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