Home / The Latest New In Home-Based Business / Incoherence: The greatest failure in most testing programs and how to avoid it

Incoherence: The greatest failure in most testing programs and how to avoid it

Mind reading is not part of a marketer’s job description, but mind mapping should be.

Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts.

The articulation of this roadmap must be simple and precise. We call this coherence. Flint McGlaughlin explains more:

 

If you haven’t heard us say it before, we will say it again: A good idea in a brainstorming session is insufficient. You must generate more than one hypothesis from an idea and then determine which one/s should be tested. This intersection of science and art helps you achieve coherence in your understanding of customer behavior. Watch now:

 

Lastly, Flint gives a tip on avoiding incoherence in your testing efforts: Why using “and” in your hypothesis can weaken its effectiveness.


If you’d like to get better business results and learn more about MECLABS methodology that has helped capture more than $500 million in test wins, visit our Research Services page.

The post Incoherence: The greatest failure in most testing programs and how to avoid it appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW Trk

Check Also

The Illusions of Entrepreneurship Professors

Late last year, I posted a couple of essays that defended Thomas Stanley’s Millionaire Next Door theory: Defending the Millionaire Next Door Theory and the Millionaire Next Door Business Plan. As part of the reading I did for those posts, I stumbled on and read business school professor Scott Shane’s book “The Illusions of Entrepreneurs.” […]

The post The Illusions of Entrepreneurship Professors appeared first on Evergreen Small Business.

css.php