Home / The Latest New In Home-Based Business / How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase.

The former is the first micro-yes; the latter commences a series of micro-yes(s), or small conversions through a sales process, which will eventually lead to the macro-yes — your end goal.

The Micro-Yes Sequence is crucial to land that ultimate macro-yes. A common mistake we make as marketers: skipping the sequence. We ask the “big question” before the prospect is ready to say “yes” to the macro-yes; this only leads to a “no.”

In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).

Click Here For Original Source Of The Article

Ads by WOW TRK

Check Also

How to Quit Your Job and Build an Online Business

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action ...more

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

      

css.php