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How Did COVID-19 Change the Startup Culture?

COVID-19 has changed the way we do many things. It’s changed the way we shop, interact with family and friends, as well as how we work. It’s no wonder that it has also impacted the way startups go about business.

According to expert Daniel Bennet, collaborative thinking and teamwork are things that have changed forever. He highlights how Casino Canada has embraced this new world with its online casino games and in-depth reviews of other casinos. Casino Canada still uses collaborative thinking and team creativity through project management tools to help manage the teams working for the casino.

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Startup Culture Before COVID-19

Startup culture used to be heavily reliant on person-to-person interaction. Creativity was dependent on water-cooler chatter and lunchtime discussions. Working in the same office space helped employees with collaborative thinking, as well as feeling like a part of a team.

Company DNA was similar to Google, where fun was followed by creativity. Employees had access to common sitting areas, video games, and other leisure activities. Most of the events were group-orientated.

Suddenly Everything Changed

The moment that COVID-19 became a global pandemic, there was a change in culture. Suddenly, employees were no longer allowed to be in direct contact, and it significantly impacted team creativity.

Not Sharing a Workspace

Collaborative thinking and teamwork became a challenge. If people don’t share a workspace, brainstorming and whiteboard sessions are no longer spontaneous. Communication also became a problem and teams must now be more deliberate with communication. Information can’t be shared through the grapevine as quickly as it could when everyone was in the office.

No Office Energy

Connections that were created outside of formal meetings allowed for unplanned collaboration between employees and established strong team bonds. The lack of office energy challenges the company DNA since face-to-face interactions drove many team-building activities.

Remote Work

Many employees started working remotely. Remote work immediately isolates people, especially those who are used to working closely in teams. Team creativity became challenging with the physical distance between team members.

Unplanned Collaboration

Unplanned collaboration also became challenging. Often, as employees chatted around the watercooler or on lunch-breaks, they discussed projects and came up with ideas in an unexpected way. Physical isolation now makes this impossible.

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Managing the Change

With so many employees working from home, it has become essential to create team-culture. There are ways to improve teamwork and get your workers to feel like they are part of the team. One way is to ask your employees for input on a mission statement and work processes to create a team culture.

It’s essential to create a virtual breakroom, where employees can talk about non-work topics. You would think that this will impact productivity negatively, but it increases productivity by around 15%. Employees need a space where they can feel part of something outside of formal communication methods.

You can create virtual team-building activities or even virtual getaways. These activities help to create a feeling of belonging and boost team morale.

It’s more important than ever to take good care of your team. Be open and honest with communication. You should be patient and flexible. Your team will need time to adjust to all the changes that are taking place. Some members can also struggle to get to know new technology that is implemented.

Silver Linings

The pandemic has created new opportunities for startups to develop products and services needed to survive in the post-pandemic world. The startup culture may have changed, but it has also forced many businesses to become even more creative to survive the volatile business world.

Companies can also combine the benefits of remote work and office work to create an entirely new way of being creative. It can be more cost-effective and boost the morale of employees. Project management tools help to manage the teams and to assign tasks effortlessly. People have found new ways to communicate with their teams, and productivity has increased immensely. The companies that adapt are the ones that will survive.


While many startups face uncertainty, the COVID-19 pandemic has created a new world of work. The company can either view it as a threat or an opportunity. Regardless, managing teams remotely does have challenges and is essential for the survival of the business in the post-pandemic world.

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