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There’s no time quite like summer music festival season, especially when it comes to brand marketing. Every weekend, major corporations and smaller brands race to sponsor the most highly anticipated music festivals in the country. This just happened last weekend at Twin Cities Summer Jam 2022, which took place at Canterbury Park in Shakopee, Minnesota. Presented by Great Clips, this must-attend music festival attracted A-list headliners, renowned company sponsors, and thousands of music lovers.
Taking place over three days, Summer Jam 2022 featured some of the biggest names in the country music scene and beyond. On Friday, Kidd G (a popular country artist from Georgia) put on a superb performance early on in the evening. Then Nelly took to the main stage and treated the crowd to a stellar performance chock-full of his top hits (like “E.I”). Afterwards, Kane Brown‘s outstanding show closed out the night — fans everywhere sang along to his top hits like “Heaven” and “One Mississippi”. On Saturday, Trace Adkins and Blake Shelton wowed the crowd with remarkable performances.
In addition to first-rate performers, popular brands also had a major presence at Summer Jam 2022. The festival’s grade-A sponsors included Hampton Inn by Hilton, ReMax Advantage Plus real estate agents, Minnesota Lottery, Fairfield hotels by Marriott, Advantage Point Group engineering solutions, MOR Golf and Utility in Lakeville, MN, and Arctic Glacier premium ice. Food and beverage brands were also popular at the festival, such as Papa John’s pizza, Crown Royal Canadian whiskey, Gray Duck gluten-free vodka, Chic-fil-A Minnesota, Hornitos blue agave tequila, Bacardi rum, and RedBull.
Twin Cities Summer Jam 2022 was filled with incredible music and brand marketing success. If you own or work with a music or lifestyle company and want to grow your brand awareness in the Minnesota market, definitely consider sponsoring next year’s Summer Jam music festival. You will be able to market your business’s offerings to swarms of Minnesotans and some of today’s biggest music stars.
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