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COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.

So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.

Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for next week’s YouTube Live session.

Related Resources

Landing Page Optimization, Value Proposition, Online Testing, and Email Messaging on-demand courses from MECLABS Institute — To help you stretch the last vestiges of your 2019 budget even further, you can get one course for $500 (normally $695), two courses for only $792, four for $1583, and five for $1632 by using scholarship code Course500. Ends this December 17th.

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

The post COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall appeared first on MarketingExperiments.

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