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The Latest New In Home-Based Business

Vacation Rental Tax Shelters

Potentially, a vacation rental tax shelter generates extremely large tax deductions for an investor. Even better, almost anybody can use a vacation rental tax shelter. Accordingly, this long-ish blog post explains how this tactic works. To start, though, a quick review of how real estate tax shelters work. How Rental Properties Reduce Taxes Let’s say […]

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How to Build Hundreds of Links to Your Blog in 5 Minutes a Day

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.

This post is based on episode 159 of the ProBlogger podcast. Incoming links to your blog are vital. They not only drive traffic to your blog from other websites and blogs but also help you rank higher in search engines, which again leads to more traffic. The method I’m about to ...more

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.

      

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Unlock the Power of Your A/B Testing Program

Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.

The post Unlock the Power of Your A/B Testing Program appeared first on MarketingExperiments.

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A Behind-the-Scenes Look at Creating an AB test

Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.

The post A Behind-the-Scenes Look at Creating an AB test appeared first on MarketingExperiments.

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How to Build Trust with Your Blog

The post How to Build Trust with Your Blog appeared first on ProBlogger.

This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg A big reason many businesses start blogs is to build trust with customers so they ...more

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The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube […]

The post The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value appeared first on MarketingExperiments.

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How Being a Good Listener Can Help You Write Effective Sales Copy

The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger.

This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen. I first came across this advice many years ago, and since then I’ve ...more

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The Illusions of Entrepreneurship Professors

Late last year, I posted a couple of essays that defended Thomas Stanley’s Millionaire Next Door theory: Defending the Millionaire Next Door Theory and the Millionaire Next Door Business Plan. As part of the reading I did for those posts, I stumbled on and read business school professor Scott Shane’s book “The Illusions of Entrepreneurs.” […]

The post The Illusions of Entrepreneurship Professors appeared first on Evergreen Small Business.

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The Zen of Headline Writing

McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.

The post The Zen of Headline Writing appeared first on MarketingExperiments.

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Why You Should Revisit Your Old Content – Regularly

The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger.

This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating ...more

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