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The Latest New In Home-Based Business

Nine Ways to Collect Bad Debt

Small Business Owners Can Improve Their Chances of Collecting on Invoices By Suzanne Kearns Business owners are struggling enough in this weak economy, but when you add stagnant accounts receivables to the mix, it can make for some pretty tough financial times. According to a recent Dunn & Bradstreet report, small business owners are having

The post Nine Ways to Collect Bad Debt appeared first on Home Business Magazine.

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Copywriting: See immediate lifts by applying these 5 principles to your headlines

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and testing that identify the five principles that guarantee headlines will produce lifts.

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How to Record Expenses in QuickBooks

This short blog post explains how to record your business’ expenses in QuickBooks. I’ll explain when to use the Enter Bills command versus the Expenses tab on the Write Checks[...]

The post How to Record Expenses in QuickBooks appeared first on Evergreen Small Business.

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The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions

As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own unique buzzwords, acronyms and industry shorthand. The MarketingExperiments' Marketing and Online Testing Dictionary is a tool that provides definitions to marketing terms and offers additional resources to help you learn more about many of the ideas and concepts presented.

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How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad Jefferson, CEO, Animoto, at the MarketingSherpa Media Center at IRCE 2015 to get an inside look at his company's testing practices and see what he's learned about his customers along the way.

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Email Marketing: 5 test ideas for personalizing your email campaigns

Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both tried-and-true personalization tactics and innovative, tech-savvy strategies to better engage their customers and email audience.

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The Rich Get Poorer: the Myth of Dynastic Wealth

In the recent paper, “The Rich Get Poorer: the Myth of Dynastic Wealth,” Robert D Arnott, William J. Bernstein, and Lillian J Wu analyze the arguments and logic of Thomas[...]

The post The Rich Get Poorer: the Myth of Dynastic Wealth appeared first on Evergreen Small Business.

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Personality Matters: How one company doubled its ROI by customizing ads based on personality

Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on to learn about the ROI results from a rest test of customized ads based on personality traits.

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Reading Roundup: What’s New in Blogging Lately

Coming to you live from the depths of Melbourne winter – while the rest of the country (almost) is springing into spring, we’re still freezing our butts off. Fingers crossed we’ll start to see the sun soon! Here’s what I found interesting lately around the web: How to use a $5 Twitter ad To Redefine [...]

Originally at: Blog Tips at ProBlogger

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Reading Roundup: What’s New in Blogging Lately

The post Reading Roundup: What’s New in Blogging Lately appeared first on @ProBlogger.

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How Customers Read Reviews: 4 takeaways for marketers from a business school study

For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are presenting our reviews in a way that best serves our customers? Read on to learn from new ecommerce research.

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