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The Latest New In Home-Based Business

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.

The post 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results appeared first on MarketingExperiments.

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How to Find Time to Create a Product For Your Blog

The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger.

This post is based on episode 118 of the ProBlogger podcast. Creating and selling products such as ebooks and courses can be a great way to monetize your blog. But where do you find the time to create them? A lot of bloggers already struggle with finding enough time to write ...more

The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger.

      

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Ignoring IRS 8995 Instructions to Double-deduct Self-employed Health Insurance

If you’re reading this, you already know, right? In many situations, the 199A regulations require adjustments to the qualified business income number that flows out of a business. Which situations? Well, when some deduction you report on your individual tax return deduction in effect connects to a trade or business. For the most part, this […]

The post Ignoring IRS 8995 Instructions to Double-deduct Self-employed Health Insurance appeared first on Evergreen Small Business.

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Twin Problems of Unprofitable Customers and Services

I’ve been coaching some new CPA firm owners about how to build a profitable professional services firm. And to jump to the punchline? The twin tricks are avoid unprofitable customers and unprofitable services. But many of the strategies and tactics apply to any small firm that sells services: haircuts, yard maintenance, legal advice, dry cleaning, […]

The post Twin Problems of Unprofitable Customers and Services appeared first on Evergreen Small Business.

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Unlocking the Power of Incentive: Three keys to mastering perceived value differential

How to find and communicate the ideal incentive that will add bonus value to an offer

The post Unlocking the Power of Incentive: Three keys to mastering perceived value differential appeared first on MarketingExperiments.

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How to Quit Your Job and Build an Online Business

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action ...more

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.

      

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The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.

The post The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall appeared first on MarketingExperiments.

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Section 1202 Qualified Small Business Stock Pitfalls

I wrote a post a few weeks ago about all of the great benefits of Section 1202 Qualified Small Business Stock (QSBS).   But frankly? It would be irresponsible of me not to follow up and point out some qualified small business stock pitfalls. Accordingly, in this post, I discuss the four big ways the Section […]

The post Section 1202 Qualified Small Business Stock Pitfalls appeared first on Evergreen Small Business.

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Should You Blog Anonymously or Use Your Real Name?

The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger.

This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from ...more

The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger.

      

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How to Handle Critical and Attacking Comments from Blog Readers

The post How to Handle Critical and Attacking Comments from Blog Readers appeared first on ProBlogger.

How do you deal with criticism? When you put yourself out there as a blogger, the feedback you get isn’t always as constructive as you’d like. It can even verge on being an aggressive or personal attack. While I’ve only experienced it a handful of times in my blogging career, it ...more

The post How to Handle Critical and Attacking Comments from Blog Readers appeared first on ProBlogger.

      

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