Over the last year, I helped several families administer a large-ish estate and disburse decent-sized inheritances. Which was fun and interesting work. But the process triggered a recurring question: How to inherit money. Especially a lot of money. I found myself saying the same thing over and over. Then, a light bulb went on. This […]
The post How to Inherit a Million Dollars appeared first on Evergreen Small Business.
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The post International Start a Blog Day Class of 2020 appeared first on ProBlogger.
How long have you been blogging? Is it days? Weeks? Months? Years? Or are you yet to start? Do you know that 2020 represents my third decade blogging? No, I haven't been blogging for 30 years, but I started in the 'Noughties' and continued through the teen years of this century and now it's ...more
The post International Start a Blog Day Class of 2020 appeared first on ProBlogger.
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.
The post 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2) appeared first on MarketingExperiments.
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One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
The post 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results appeared first on MarketingExperiments.
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The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger.
This post is based on episode 118 of the ProBlogger podcast. Creating and selling products such as ebooks and courses can be a great way to monetize your blog. But where do you find the time to create them? A lot of bloggers already struggle with finding enough time to write ...more
The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger.
If you’re reading this, you already know, right? In many situations, the 199A regulations require adjustments to the qualified business income number that flows out of a business. Which situations? Well, when some deduction you report on your individual tax return deduction in effect connects to a trade or business. For the most part, this […]
The post Ignoring IRS 8995 Instructions to Double-deduct Self-employed Health Insurance appeared first on Evergreen Small Business.
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I’ve been coaching some new CPA firm owners about how to build a profitable professional services firm. And to jump to the punchline? The twin tricks are avoid unprofitable customers and unprofitable services. But many of the strategies and tactics apply to any small firm that sells services: haircuts, yard maintenance, legal advice, dry cleaning, […]
The post Twin Problems of Unprofitable Customers and Services appeared first on Evergreen Small Business.
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How to find and communicate the ideal incentive that will add bonus value to an offer
The post Unlocking the Power of Incentive: Three keys to mastering perceived value differential appeared first on MarketingExperiments.
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The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.
This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action ...more
The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
The post The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall appeared first on MarketingExperiments.
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