A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube […]
The post The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value appeared first on MarketingExperiments.
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The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger.
This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen. I first came across this advice many years ago, and since then I’ve ...more
The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger.
Late last year, I posted a couple of essays that defended Thomas Stanley’s Millionaire Next Door theory: Defending the Millionaire Next Door Theory and the Millionaire Next Door Business Plan. As part of the reading I did for those posts, I stumbled on and read business school professor Scott Shane’s book “The Illusions of Entrepreneurs.” […]
The post The Illusions of Entrepreneurship Professors appeared first on Evergreen Small Business.
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McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
The post The Zen of Headline Writing appeared first on MarketingExperiments.
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The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger.
This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating ...more
The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger.
Four critical paradigm shifts that you should consider before you invest in a website redesign
The post The End of Web Design: Don’t design for the web, design for the mind appeared first on MarketingExperiments.
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The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger.
This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about. Let’s say you’re ...more
The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger.
Recently, a friend (not a client) asked about getting started with a retirement plan. The awkward part of the question? Though successful in his small business, he’s late to begin preparing for retirement. Mid-fifties. The good part of his situation? Lots. He enjoys an impressive income. The business sits well-capitalized. Life’s big expenditures–college for the […]
The post The 50-something Entrepreneur’s Last-minute Retirement Plan appeared first on Evergreen Small Business.
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The post How to Get Moving Again When You Feel Stuck appeared first on ProBlogger.
This post is based on episode 158 of the ProBlogger podcast. Do you ever feel stuck in your blogging or your business? I think many of us can relate to feeling paralysed at times – not just with blogging or business, but in other areas of life as well. You might ...more
The post How to Get Moving Again When You Feel Stuck appeared first on ProBlogger.
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
The post Email Marketing: How to engage with your current prospects and drive more traffic to your site appeared first on MarketingExperiments.
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