A draft version of some of the pages in IRS Publication 535 appeared a few days ago. (See here.) And conveniently the pages provide additional details concerning the Section 199A deduction. Some of these details will surprise tax accountants, surely. Others may only exasperate. And one interesting idea to ponder if you’ve followed closely the […]
The post Publication 535 Fleshes Out Additional Section 199A Details appeared first on Evergreen Small Business.
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The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger.
This post is based on Episode 243 of the ProBlogger podcast. If you’re travelling over the holidays – to see family and friends, or just for a vacation – then you might be worried about you’ll keep up with your blogging. (This can also be a challenge if you travel regularly.) Here ...more
The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger.
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
The post Most Popular MarketingExperiments Articles of 2018 appeared first on MarketingExperiments.
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Some bad news, I’m afraid. The new Section 199A qualified business income deduction creates a number of danger zones for taxpayers and their tax accountants. That maybe sounds surprising. The deduction at first blush seems straightforward. Taxpayers simply add a tax deduction to their return equal to 20% of their “qualified business income,” right? Oh […]
The post Section 199A Qualified Business Income Deduction Danger Zones appeared first on Evergreen Small Business.
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For some small businesses and individuals, the new Section 951A GILTI tax creates a huge planning challenge and compliance burden. And what’s worse? Many of these folks don’t even know yet that they have to deal with a new tax. No kidding, this could get ugly. Fast. Section 951A GILTI Tax in a Nutshell The […]
The post Section 951A GILTI Tax Avoidance: Ten Tricks appeared first on Evergreen Small Business.
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The post Four Realities of Blogging Every Blogger Should Know About appeared first on ProBlogger.
Does it look like other bloggers achieve success really easily? Maybe they’re content machines, pumping out great post after great post. Perhaps they’ve just launched yet another course, or have an amazingly swish new design for their blog. Or maybe they always reply to comments and emails really quickly. And ...more
The post Four Realities of Blogging Every Blogger Should Know About appeared first on ProBlogger.
If you’re a real estate agent or broker, you may wonder whether the new Section 199A deduction works for you. And the short answer: Probably you get the deduction. But the real estate broker Section 199A deduction is complicated. And not every agent or broker in the end saves tax. Furthermore, some especially successful agents […]
The post Real Estate Broker Section 199A Deduction appeared first on Evergreen Small Business.
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By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.
The post Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results appeared first on MarketingExperiments.
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The post 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) appeared first on ProBlogger.
Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you haven’t set up Google Analytics ...more
The post 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) appeared first on ProBlogger.
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.
The post Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact appeared first on MarketingExperiments.
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