I’ve been coaching some new CPA firm owners about how to build a profitable professional services firm. And to jump to the punchline? The twin tricks are avoid unprofitable customers and unprofitable services. But many of the strategies and tactics apply to any small firm that sells services: haircuts, yard maintenance, legal advice, dry cleaning, […]
The post Twin Problems of Unprofitable Customers and Services appeared first on Evergreen Small Business.
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How to find and communicate the ideal incentive that will add bonus value to an offer
The post Unlocking the Power of Incentive: Three keys to mastering perceived value differential appeared first on MarketingExperiments.
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The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.
This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action ...more
The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
The post The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall appeared first on MarketingExperiments.
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I wrote a post a few weeks ago about all of the great benefits of Section 1202 Qualified Small Business Stock (QSBS). But frankly? It would be irresponsible of me not to follow up and point out some qualified small business stock pitfalls. Accordingly, in this post, I discuss the four big ways the Section […]
The post Section 1202 Qualified Small Business Stock Pitfalls appeared first on Evergreen Small Business.
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The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger.
This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from ...more
The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger.
The post How to Handle Critical and Attacking Comments from Blog Readers appeared first on ProBlogger.
How do you deal with criticism? When you put yourself out there as a blogger, the feedback you get isn’t always as constructive as you’d like. It can even verge on being an aggressive or personal attack. While I’ve only experienced it a handful of times in my blogging career, it ...more
The post How to Handle Critical and Attacking Comments from Blog Readers appeared first on ProBlogger.
Year-end wrap-up articles tend to focus on the newest cutting-edge technology, but much of the content your peers found most helpful in 2019 was based on foundational marketing principles.
The post Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019 appeared first on MarketingExperiments.
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You probably need to prepare for the holidays you and your family celebrate. Or maybe start work on some year-end accounting. Accordingly, I want to make this a short post and talk just a little bit about qualified opportunity zones. Specifically, I want to provide a primer for small business owners and entrepreneurs. We’ll briefly […]
The post Sobering Up About Qualified Opportunity Zones appeared first on Evergreen Small Business.
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The post Are Blog Comments Still Worthwhile … Or Are They a Waste of Time? appeared first on ProBlogger.
A decade ago, new bloggers were often advised to leave comments on other blogs to start building traffic to their own blog. But is it still worth doing? For years, there’s been a lot of debate in the blogging world about comments. Plenty of big blogs have disabled (and sometimes ...more
The post Are Blog Comments Still Worthwhile … Or Are They a Waste of Time? appeared first on ProBlogger.
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